Mike Lieberman’s Resume

Experience

Self Employed

Work with clients to enhance their online presence through search engine optimization, pay per click and social media marketing.
Provide social media marketing training for clients.
Create basic web sites and blogs for clients.
Work with agencies to provide SEO and social media services to their clients.

Publisher

Created and designed blog focused on urban gardening and growing food.
Achieved first page rankings for targeted keywords.
Utilize social media to create a following and to receive national coverage including – The Washington Examiner, Planet Green and VegNews Magazine.
Received mentions in three published books.

Marketing Manager, Search Marketing

Responsible for all search engine and social media marketing efforts for company website.
Performed keyword research to focus all search optimization efforts.
Decreased PPC customer acquisition costs by 45% and increased monthly customer totals by 125% and click through rates by 300%, while decreasing the total amount of spend.
Worked with Product and Marketing Manager to redesign and architect the entire site to ensure better search engine visibility.
Saw a 40% increase in conversions since site launch.
Continually worked on building the link profile of the site.
Saw a 200% increase in daily search referrals to a page targeted by a link building campaign.
Monitored the online reputation of the company and alert the necessary parties to respond.
Educated internal teams on the benefits and uses of social media marketing.
Helped to launch company social media profiles.

Search Engine Marketing Manager

Responsible for search engine marketing efforts for client websites including Pay Per Click and Organic Search.
Educated and worked with internal teams on designing and building websites with organic search in mind.
Worked with developers and coders to ensure sites were search engine spider friendly.
During a five month PPC campaign for a higher education site that was generating leads – decreased the cost per month by 62%, cost per click by 45% and increased leads by 160% and conversion rate by 290%
Increased the number of daily organic search referrals for a client by over 640%.

Internet Marketing Manager

Worked with Project Manager to help construct the information architecture, user interface and site flow for company websites.
Increased organic search referrals by 620% in a 12-month period, while increasing conversion rates by 80%
Responsible for marketing efforts of company websites including Search Engine Marketing, Search Engine Optimization and other online marketing campaigns.
Researched and implemented various marketing campaigns to increase site traffic and conversions.
Created and sent out monthly email newsletters.
Redesigned corporate website to enhance SEO, tripling the traffic in two months and conversion rates by 120%.

New Media Coordinator

Generated and maintained timely content for the organization’s official website which ranked fourth out of 29 team sites and welcomed some 25,000 visitors a day.
Interviewed players and coaches to contribute original news and feature articles to help market the organization.
Served as liaison with NBA league office for all related website content and links, including live player chats and mailboxes.
Analyzed traffic patterns of site visitors.
Created and sent email campaigns to keep fans updated on the latest team news.
Created graphics and edited photos and audio clips to post on the site.
Managed two interns.
Spearheaded the redesign of the site to improve navigation and appearance and to make site more user friendly.